busuu.com wins a Silver Lion in the International Advertising Festival in Cannes for our Silbo Gomero campaign.
In October 2008 we contracted the Madrid agency La Despensa in order to launch a campaign to improve the awareness of our website.
The outcome was the amazing campaign to “Rescue the Silbo Gomero” for which we won now the most important price in the advertising industry.
We loved the idea from the beginning: If you can learn languages on busuu.com – why not also learn a nearly extinct whistled language from the Canary Islands – el Silbo Gomero? It´s not only an entertaining campaign but it draws the attention to an important cause which we from busuu.com fully support: to prevent smaller languages from their extinction! So we decided to create a fascinating video explaining the history of this amazing language and launched a special section within our website where you can find lessons of “el Silbo” (if you log in, you can see the full content and start practicing).
The outcome was impressive – we received huge media coverage in Spain (contacting all important media by sending them a bird cage with a plastic singing bird inside… they loved it! ;-) and “el Silbo Gomero” was in the news again. The media even supported the application of this charming language to be recognized as UNESCO world heritage.
Please find the awarded video below:
We are very proud to receive this prestigious recognition! We not only increased the awareness of our language learning community but also raised the public interest for a wonderful language which definitely needs to be preserved!