Today we are announcing an important agreement: McGraw-Hill Education (MHE) has joined forces with busuu, receiving a € 6m minority investment from this global education company!
Many of you might be familiar with the McGraw-Hill Education brand and might have used or are using their books and learning materials within your studies at school or university.
But MHE is much more than a publisher of educational material. Over the past couple of years, the company has evolved into a full-fledged digital learning science company that delivers personalized learning experiences to improve the results of students.
What does this partnership mean for busuu and for you as a user?
To begin with, the investment will enable us to further improve our products and, as a result, deliver the best language learning experience for you as a user! This means that soon you will see exciting new features and new content for the language learning apps you already use and love.
In addition, MHE will get the exclusive rights to distribute busuu’s products to its institutional customers, such as schools and universities. This means that our products will soon be available in thousands of schools and universities around the world.
Finally, MHE is a leading provider of so called ‘Adaptive Learning Technologies’ and busuu plans to incorporate this exciting new software. These relatively new and highly sophisticated technologies allow a publisher of learning materials to completely customize the learning experience for each individual student.
For us, this means that you as a user soon might be able to receive a completely personalized language learning experience based on individual factors, such as your specific level, why you learn a language, your personal strengths and weaknesses, your personal interests, and other parameters. Just imagine…a book where each page is written only for you exactly in the moment when you read it in order to improve your learning outcome… Sounds like science fiction? Soon, this could be reality!
We at busuu are very excited about this huge opportunity! We want to thank all of our users who have helped us reach this stage and we won’t rest until we have achieved our vision to enable everyone in the world to learn another language with the help of technology!
CEO & Co-founder of busuu
PS: above a picture from today’s celebration where we went for a fun & wet rafting session with the busuu team